"tanabata" is a romantic festival in chinese traditional festivals. it is considered "chinese valentine's day" because of many romantic ancient love legends. during the tanabata festival, zuo fashion men's wear carried out a series of activities around the theme of love on the basis of inheriting the "love" culture of south hodo group.
during the tanabata festival, zuo fashion men's wear takes love as the main line, carries out marketing publicity through online and offline channels, and carries out promotional activities for all stores in the country. as the main position of tanabata activities, store activities have always attracted much attention. tanabata activities are concentrated in july and august, which happens to be the off-season for the sales of the garment industry. as a fashion brand, it is more difficult to condense the spiritual value of traditional culture. so how to spread tanabata love culture while taking into account store sales?
zuo men's wear sales department found another way. through concentrating the strength of the department team and brainstorming, it finally agreed on five series of activities with the theme of "love".
at the beginning of july, it was the rainy season. zuo men's wear launched the theme marketing activity of "we don't break up (umbrella) in this rainy season". in order to improve the sales of stores and improve the joint and several rate, buy any top and bottom clothes and send customized umbrellas immediately. 2. from july 8 to july 20, the store carried out the marketing activity of "love advertising 'drag' in pairs". in view of the continuous hot and hot weather at that time, the store launched customized slippers as a gift to consumers, and gave a pair of flip flops when shopping for 520 yuan. 3. from july 22 to july 31, as the end of the july activity, zuo men's wear launched an activity with the theme of lovers. around the summer travel season, the marketing activity of "lovers travel season - take zuo to travel" was carried out. this activity was carried out in 12 direct stores of zuo men's wear,
give a decathlon brand backpack when shopping for over 500 yuan. choose gray and orange as lovers' backpacks as event gifts. on the day of the event, the couple's backpack was extremely hot, loved by many fans, sold out, and sales also increased significantly.
the peak of tanabata festival was ushered in early april and the atmosphere in all stores was also strong. zuo men's wear launched the theme activity of "enjoying love time slowly" from august 1 to august 8. cross border cooperation is also a hot marketing mode at present. through cooperation with far east wear functional company, we carry out shopping for more than 500 yuan and give a slow deduction of fashionable red beans. looking for people who are destined for tanabata, all offline stores launch that men born on the seventh day of the seventh lunar month can go to the store to get a fashion t-shirt for free. the tanabata event lasted for more than a month. the influence of zuo men's wear brand has been improved, and many zuo fans trust it. they adhere to the brand positioning of "civilian parity" and practice the "love" culture.
tanabata festival is not only a simple product marketing plan, but also a foothold of corporate culture self-confidence. it refers to the dissemination of brand and the penetration of corporate culture. as a fashion chain brand, zuo men's wear comes down in one continuous line with traditional culture. it is a deep sense of responsibility and deep feelings from the heart to do its best to carry forward traditional culture. zuo fashion men's wear will continue to inherit beautiful things and forge profound vitality with cultural connotation.