"amoeba management" model is one of inamori's famous business ideas, and is also known as "one of the two pillars of kyocera's success".
south hodo (hereinafter referred to as nanguo south hodo) scientifically distributes the real economy, improves the operation and management concept, innovates and introduces the "amoeba operation and management" mode, and deeply promotes the implementation of the "amoeba" concept and division in the development of diversified and unrelated real economy "amoeba small team" to mobilize the enthusiasm of employees and promote the steady progress of the enterprise.
as a clothing brand of south hodo, zuo fashion men's wear took the lead in implementing the "amoeba management" model in physical stores. in 2016, wujiang wanbao store promoted this model and greatly improved its business performance in a short time. in 2017, wuxi coastal city store also introduced "amoeba" model, there was amazing sales performance in the first quarter of the introduction of this model.
in addition to the implementation of the "amoeba management" of the store, zuo fashion men's wear has also promoted this model to the commodity department. at the beginning, zhou yibiao, the "amoeba" of the ministry of commodities, felt very uneasy. he had no bottom in his heart. because the competition in the clothing market is extremely fierce, we must have high-quality products and reasonable price positioning, so as to establish the core competitiveness of the brand, so as to gain a firm foothold in the market. as an important part of the whole sales interests, the commodity department often undertakes very important responsibilities and requirements. however, zhou yibiao is very grateful for the opportunity provided by the company to display his ambition and ambition, because signing the "amoeba" means that he has become an operator, and his creativity and ideas can also be applied to practical work. he is "working" for himself.
after zhou yi's label about "amoeba", he insisted on expanding the brand sales market with "high-quality, unique and affordable" products, opened the gap with similar stores in the way of "small batch and multiple varieties", constantly pushed through the old and brought forth the new, and excavated more high-quality products to attract customers.
"going out" is another strategy of zhou yibiao's team. zhou yibiao knows that if you want to understand the current market situation and find customer needs, you can't just make a phone call in the office. you must "go out", go to competitors' stores to understand their products, master the product trend ordered by dealers, analyze the differences between the two products and the products with explosive potential, and find appropriate factory communication, so as to better grasp the market trend.
in terms of cost control, zhou yibiao adheres to the principle of "equal product to quality, equal quality to price, equal price to service, and equal service to settlement". he makes detailed investigation and analysis on each quotation of suppliers. at the same time, he looks for manufacturers with good strength and good reputation to compare prices with existing manufacturers, so as to find products with higher cost performance. the partners of "amoeba" understand that the reduction of cost means the increase of their own profits. after signing "amoeba", the awareness of "cost control" of the whole team has been enhanced.
after the implementation of the "amoeba business management" model in the zuo fashion men's clothing commodity department, 5500 items were warehoused in april and 1500 items were supplemented, with an average selling out rate of 38% (of which the selling out rate of two styles has exceeded 60%); 4000 pieces were warehoused in may, with an average selling out rate of 20%; the data will be continuously updated after june. zhou yibiao said that there is still a gap with his expectations. in the follow-up work, he will lead the team to find better products and create greater benefits for the company. of course, he will also create more profits for himself.
when talking about the feeling of becoming an operator after signing the "amoeba", zhou yibiao said, "i am a pragmatic and loyal supplier of zuo fashion men's clothing!" it turned out that the commodity department where zhou yibiao is located is preceded by the marketing department and the marketing department, and the task of commodity development is to use large and small suppliers to integrate their product development and design, combined with the planning requirements of zuo brand products, it is finally transformed into the exclusive commodity of zuo fashion men's wear. therefore, "i am a pragmatic and loyal supplier of zuo fashion men's clothing!" is not too much.