on september 7-8, the teaching of south hodo shanghai jiaotong university mini mba talent class was unknowingly coming to an end. review the highlights and novelty at the beginning of the class, and then the harvest and gratitude at the end of the class. learn for a while and reap for a lifetime.
although this course is the first phase of the talent class, it is wonderful without interruption.
"internet plus business model innovation"
lecturer: liu yinbin
associate professor of shanghai university, spring airlines marketing consultant, sina weibo communication consultant, has provided consulting and training services to more than 100 large institutions in the field of internet commerce.
main content:
taking the "new oxygen" cosmetic surgery organization as an example, draw inferences from one instance and map it to the enterprise operation. how to realize the value, logic and operation practice from 0 to 1.
1. content is traffic: create a content community, ugc (internet terminology, full name is user generated content, that is, the meaning of user generated content) engage (attract and participate). we should provide continuous and stable high-quality traffic, produce content of interest to customers, complete original accumulation, attract seed users, and then promote seed users to become creators of content and drivers of traffic;
2. three key factors of consumption upgrading: quality, selection and tonality; digitization, socialization, entertainment and gamification are not only the necessary path of c-end products, but also the key elements that must be considered in the enterprise market or advertising;
3. the internet is trying to push the world back to its essence - people;
4. what kind of business is beautiful? feature 1: fashion should not only be practical, but also fashionable, fashionable and trendy, with a sense of design; feature 2: story, business not only needs to tell evidence, but also needs the ability to tell stories; feature 3: engage, sense of participation; feature 4: love, love; feature 5: meaning, sense of meaning;
5. only progress does not stop;
change starts with thinking
lecturer: zong hao
manager, operation supervisor and operation manager of shanghai mcdonald's historical superior restaurant. in 2006, he served as the human resources director of mcdonald's china for 16 years. from 2008 to 2010, mr. zong hao served as vice president of red star macalline group, in charge of human resources, group administration and red star macalline school of management. help the group develop from 33 shopping malls to 88 shopping malls. he is now the ceo coach of the enterprise, mba of shanghai jiaotong university, and the off campus examiner of the entrance examination.
main content:
the whole process takes the actual cases in chinese and foreign business and art as examples to teach the thinking mode, thinking map and thinking set.
1. taking kodak, a benchmark enterprise in the film industry, as an example, this paper puts forward the concept of "safety and ineffectiveness", and points out that in today's society, missing is more terrible than fault, and what is more terrible than powerlessness is being able to do nothing;
2. index effect: nowadays, product function increases exponentially and product price decreases exponentially. "you must keep running to stay in place";
3. whole brain analysis (hbdi): people's left and right brains dominate different logical thinking and behavior. only by correctly understanding each other's thinking logic and way of doing things, can they use people and do things right;
4. must have eight thinking: positive thinking helps you break through the limit; reverse thinking helps you break through dogma; critical thinking helps you break through the shackles; transposition thinking helps you break through your ideas; systematic thinking helps you break through one sidedness; logical thinking helps you break through appearances; simple thinking helps you break through complexity; forward thinking helps you break through your shortcomings
foresee, can meet;
foresee, can not meet!